Now that you have the what and why, here’s the how. Why not break through the clutter and engage your customers with the irresistible challenge of trying the product first hand? That’s exactly what Purple has done seamlessly with their recent “do it yourself” advertising campaign. Make yourself known to future brand advocates through authentic connections and you’ll spark conversation straight from the source that counts most – the audience. Give them a voice and something to talk about. Invite the customer into the conversation. The level of disruptiveness within an advertising campaign is directly proportional to the amount of response and engagement. User-generated content is one of the most cost-efficient ways to advertise and appeal to a variety of audiences in a timely manner. It requires a stellar product and strategy that causes a customer to want to become a part of the content and contribute to the conversation. Creating customer involvement with a product or service is not an easy task. In a cluttered and noisy digital environment, it is important to craft messaging and campaigns that authentically engage the customer.
Meet Purple Mattress, a company specializing in the perfect mattress, that broke through the noise by leveraging user-generated content in an advertising campaign that challenged the category norms with an unconventional experiment.
Did you know that the average person is exposed to anywhere from 3,000 to 5,000 advertising campaign messages per day? Here at Agency Creative, we often recognize and draw inspiration from admirable advertising campaigns that go against the grain.
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